Hook Inspo

Dmca copyright policy

Hook Inspo
Effective Date: November 1, 2025

TABLE OF CONTENTS

  1. Policy Overview
  2. Copyright Infringement Claims
  3. Counter-Notifications
  4. Repeat Infringer Policy
  5. Limitations and Good Faith
  6. DMCA Agent Contact Information
  7. Frequently Asked Questions

1. POLICY OVERVIEW

1.1 Introduction

Hook Inspo (“we”, “our”, “us”) respects the intellectual property rights of others and expects our users to do the same. This Digital Millennium Copyright Act (DMCA) Policy outlines our procedures for addressing claims of copyright infringement on the Hookify platform (“Service”).

We comply with the provisions of the Digital Millennium Copyright Act (17 U.S.C. § 512) and have implemented procedures to respond promptly to notices of alleged infringement.

1.2 Scope of Policy

This policy applies to:

  • Content generated using our AI-powered hook generation tools
  • User-uploaded content
  • Exported content and materials
  • Any other content stored or transmitted through the Service

1.3 Important Note About AI-Generated Content

Our Service uses AI to generate content based on user input. Users are responsible for:

  • Ensuring their input does not infringe copyright
  • Reviewing AI-generated content before use
  • Verifying that generated content does not infringe third-party rights
  • Complying with our Terms of Service regarding acceptable use

We do not claim ownership of AI-generated content, but we also do not guarantee that AI-generated content is free from copyright issues. Users assume all responsibility for content they create, save, or publish using our Service.

1.4 Safe Harbor Protection

By following the procedures in this policy, Hook Inspo qualifies for “safe harbor” protection under the DMCA. This means we are not liable for copyright infringement by our users, provided we respond appropriately to valid DMCA notices.

2. COPYRIGHT INFRINGEMENT CLAIMS

2.1 How to File a DMCA Takedown Notice

If you believe that your copyrighted work has been copied or used on our platform in a way that constitutes copyright infringement, please provide our DMCA Agent with a written notice containing the following information:

2.2 Required Information

Your notice must include all of the following elements to be valid:

1. Identification of the Copyrighted Work

Provide a detailed description of the copyrighted work you claim has been infringed. If multiple works are involved, you may provide a representative list.

Example:

- Title: "10 Proven Marketing Hooks for E-Commerce"
- Copyright Registration Number: TXu 2-XXX-XXX (if registered)
- URL: https://mywebsite.com/marketing-hooks
- Description: A collection of 50 marketing hooks published on March 1, 2024

2. Identification of the Infringing Material

Provide specific information about where the allegedly infringing material is located on our platform:

  • Direct URL or link to the content (e.g., specific hook, campaign, or export)
  • Account username (if known)
  • Project or campaign name
  • Specific text that you claim infringes your copyright
  • Screenshots (helpful but not required)

Be as specific as possible. Vague descriptions like “all content by user X” or “somewhere on your platform” are not sufficient.

3. Your Contact Information

Provide complete contact information so we can reach you:

  • Full legal name (individual or company)
  • Mailing address
  • Telephone number
  • Email address

4. Good Faith Statement

Include the following statement:

“I have a good faith belief that the use of the copyrighted material described above is not authorized by the copyright owner, its agent, or the law.”

5. Accuracy Statement Under Penalty of Perjury

Include the following statement:

“I swear, under penalty of perjury, that the information in this notification is accurate and that I am the copyright owner or authorized to act on behalf of the copyright owner of an exclusive right that is allegedly infringed.”

6. Physical or Electronic Signature

  • Electronic signature (typed name) is acceptable: /s/ [Your Name]
  • Digital signature
  • Scanned signature on printed document
  • Any other form recognized under applicable law

2.3 Where to Send Your DMCA Notice

Send your complete DMCA notice to our designated DMCA Agent:

DMCA Agent:
[Your Name or Designated Agent Name]
Hook Inspo
[Company Address]
Email: dmca@hookinspo.com
Phone: [Phone Number]

Subject Line: “DMCA Takedown Notice – [Brief Description]”

Preferred Format: Email (PDF attachment or text in email body)

2.4 What Happens After You Submit a Notice

Within 2 Business Days:

  • We will acknowledge receipt of your notice
  • We will review the notice for completeness

Within 5 Business Days (if notice is valid):

  • We will remove or disable access to the allegedly infringing material
  • We will notify the user who posted the material
  • We will provide the user with a copy of your notice (including your contact information)

Invalid Notices:

  • If your notice is incomplete or does not meet DMCA requirements, we will inform you and request additional information
  • We are not obligated to take action on invalid notices

Documentation:

  • We maintain records of all DMCA notices for our files
  • Each notice is assigned a reference number (e.g., DMCA-2025-001)

2.5 Important Warnings

False Claims Have Serious Consequences:

Under Section 512(f) of the DMCA, any person who knowingly materially misrepresents that material is infringing may be liable for:

  • Damages (including costs and attorney’s fees)
  • Criminal penalties for perjury
  • Being banned from submitting future DMCA notices to us

Only submit a DMCA notice if:

  • ✅ You are the copyright owner or authorized agent
  • ✅ You have a good faith belief that the content infringes your copyright
  • ✅ You have considered fair use and other exceptions
  • ✅ All information in your notice is accurate

We may forward abusive or fraudulent notices to law enforcement.

3. COUNTER-NOTIFICATIONS

3.1 If Your Content Was Removed

If you believe that your content was removed or disabled by mistake or misidentification, you may file a counter-notification with our DMCA Agent.

3.2 Requirements for Counter-Notification

Your counter-notification must include all of the following:

1. Identification of Removed Material

  • Reference number (from our removal notification email)
  • Description of the material that was removed
  • Location where it appeared before removal (URL, project name, etc.)

2. Your Contact Information

  • Full legal name
  • Mailing address
  • Telephone number
  • Email address

3. Good Faith Statement

Include the following statement:

“I swear, under penalty of perjury, that I have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled.”

4. Consent to Jurisdiction

Include one of the following statements:

If you are in the United States:

“I consent to the jurisdiction of the Federal District Court for the judicial district in which my address is located, and I will accept service of process from the person who provided the original DMCA notification or an agent of such person.”

If you are outside the United States:

“I consent to the jurisdiction of the Federal District Court for any judicial district in which Hook Inspo may be found, and I will accept service of process from the person who provided the original DMCA notification or an agent of such person.”

5. Physical or Electronic Signature

Same as for DMCA notices (electronic signature is acceptable).

3.3 Where to Send Counter-Notification

Send to the same DMCA Agent contact information:

Email: dmca@hookinspo.com
Subject Line: “DMCA Counter-Notification – [Reference Number]”

3.4 Counter-Notification Process Timeline

Upon Receipt:

  • We will acknowledge receipt within 2 business days
  • We will review for completeness

Within 3 Business Days:

  • We will forward your counter-notification to the original complainant
  • We will inform you that the counter-notification has been forwarded

10-14 Business Days After Forwarding:

  • If the original complainant does NOT file a lawsuit against you, we may restore the removed content
  • If the complainant files a lawsuit and provides proof, the content remains removed

Important:

  • Filing a counter-notification means you may be sued
  • You are consenting to be sued in federal court
  • Consider consulting an attorney before filing a counter-notification

4. REPEAT INFRINGER POLICY

4.1 Three-Strike System

Hook Inspo maintains a strict policy for dealing with users who repeatedly infringe copyright. We will terminate accounts of repeat infringers in appropriate circumstances.

Strike 1: Warning

  • Action: Content removed + written warning
  • Notification: Email explaining the infringement
  • Account Status: Active (with warning on record)
  • Appeal: User may file counter-notification

Strike 2: Temporary Suspension

  • Action: Content removed + account suspended
  • Duration: 7-30 days depending on severity
  • Notification: Email with suspension details
  • Account Status: Temporarily suspended
  • Reinstatement: After suspension period if user acknowledges policy

Strike 3: Permanent Termination

  • Action: Account permanently closed
  • Content: All content deleted
  • Refund: No refund for remaining subscription period
  • Account Status: Permanently terminated
  • Appeal: Final appeal within 30 days to legal@hookinspo.com

4.2 What Counts as a Strike?

A strike is recorded when:

  • ✅ We receive a valid, complete DMCA takedown notice
  • ✅ The notice is not withdrawn by the complainant
  • ✅ The user does not file a successful counter-notification
  • ✅ Our investigation confirms infringement

What does NOT count as a strike:

  • ❌ Invalid or incomplete DMCA notices
  • ❌ Withdrawn complaints
  • ❌ Successful counter-notifications resulting in content restoration
  • ❌ Complaints determined to be fraudulent or abusive
  • ❌ Fair use or other legally permitted uses

4.3 Repeat Infringer Criteria

We consider someone a “repeat infringer” if:

  • They receive 3 or more valid DMCA notices within a 12-month period
  • They have a pattern of infringing behavior despite warnings
  • They intentionally or recklessly ignore copyright laws

4.4 Appeal Process

First and Second Strike:

  • Appeal by filing a counter-notification (see Section 3)
  • Or email legal@hookinspo.com with explanation and evidence

Third Strike (Termination):

  • Appeal must be in writing to legal@hookinspo.com
  • Subject: “Account Termination Appeal – [Account Email]”
  • Must be submitted within 30 days of termination
  • Must include compelling evidence of mistake or misidentification
  • Final decision at our sole discretion

4.5 Strike Expiration

Strikes expire after 12 months if no new infringements occur during that period. After 12 months, the strike is removed from the user’s record.

5. LIMITATIONS AND GOOD FAITH

5.1 Our Discretion

While we follow DMCA procedures, we reserve the right to:

  • Remove content that clearly infringes copyright even without a formal DMCA notice
  • Refuse to process notices that are abusive, fraudulent, or clearly invalid
  • Terminate accounts for egregious copyright violations
  • Investigate suspected infringement independently

5.2 No Obligation to Monitor

We are not obligated to:

  • Monitor all content on our platform
  • Actively search for copyright infringement
  • Make legal determinations about copyright ownership
  • Adjudicate disputes between users and copyright holders

5.3 Not Legal Advice

This policy and our actions in responding to DMCA notices do not constitute legal advice. If you have questions about copyright law, consult an attorney.

5.4 Modification of Policy

We may modify this DMCA Policy at any time. Material changes will be posted on our website and will be effective immediately for new notices.

5.5 Misuse of DMCA Process

Abusive Notices:

We will not tolerate abuse of the DMCA process. If we determine that a notice is:

  • Knowingly false or fraudulent
  • Submitted to harass or intimidate a user
  • Part of a pattern of abusive behavior
  • Clearly frivolous or vexatious

We may:

  • Refuse to process the notice
  • Report the abuse to the complainant’s service provider
  • Share information about the abuse with the affected user
  • Ban the complainant from submitting future notices
  • Pursue legal action for damages

Consequences for Users:

Filing false counter-notifications can result in:

  • Being sued by the copyright holder
  • Criminal charges for perjury
  • Permanent account termination
  • Liability for damages and attorney’s fees

5.6 Fair Use Consideration

Before filing a DMCA notice, consider whether the use of your work may be protected by:

  • Fair use (commentary, criticism, news reporting, research, teaching)
  • Fair dealing (in jurisdictions outside the US)
  • Other copyright exceptions or limitations

We encourage parties to consider these defenses and attempt to resolve disputes amicably before resorting to DMCA procedures.

6. DMCA AGENT CONTACT INFORMATION

6.1 Designated DMCA Agent

Hook Inspo’s agent designated to receive notifications of claimed infringement under the DMCA:

Name: [Your Name or Agent Name]
Company: Hook Inspo
Address:
[Street Address]
[City, State, ZIP Code]
[Country]

Email: dmca@hookinspo.com
Phone: [Phone Number]
Fax: [If applicable]

6.2 DMCA Agent Registration

Our DMCA Agent is registered with the United States Copyright Office as required by 17 U.S.C. § 512(c)(2).

Registration Details:

  • Service Provider: Hook Inspo
  • Registration Date: [Date]
  • Directory Listing: https://www.copyright.gov/dmca-directory/

6.3 Alternative Contact Methods

For General Copyright Questions (not DMCA notices):

  • Email: legal@hookinspo.com
  • Subject: “Copyright Inquiry”

For Technical Issues (not DMCA notices):

  • Email: support@hookinspo.com

Important: DMCA notices must be sent to dmca@hookinspo.com to be processed. Notices sent to other addresses may not receive timely review.

7. FREQUENTLY ASKED QUESTIONS

Q1: What is the DMCA?

The Digital Millennium Copyright Act (DMCA) is a United States copyright law that provides a process for copyright holders to request removal of infringing content from online platforms.

Q2: I found content that looks like mine. What should I do first?

Before filing a DMCA notice:

  1. Verify it actually infringes your copyright – Consider fair use and similarity
  2. Try contacting the user directly – Many disputes can be resolved amicably
  3. Contact our support team – Sometimes removal can happen without formal DMCA process
  4. Consult an attorney – If you’re unsure about copyright law

Q3: How long does the takedown process take?

  • Acknowledgment: Within 2 business days
  • Takedown (if valid): Within 5 business days
  • Counter-notification review: 10-14 business days after forwarding to complainant

Q4: Can I submit anonymous DMCA notices?

No. Valid DMCA notices require complete contact information. Anonymous notices will not be processed.

Q5: What if the user is outside the United States?

The DMCA is U.S. law, but we apply it globally to all users. International users may also have rights under their local copyright laws.

Q6: Do you charge fees for DMCA processing?

No. We do not charge copyright holders or users for processing DMCA notices or counter-notifications.

Q7: What about AI-generated content?

AI-generated content may or may not be protected by copyright depending on the level of human creativity involved. This is an evolving area of law. Users are responsible for ensuring their use of AI-generated content complies with copyright law.

Q8: Can I send a DMCA notice for trademarks or other IP?

No. This policy covers copyright only. For trademark issues, contact legal@hookinspo.com. For patents, consult an IP attorney.

Q9: What if I disagree with a counter-notification?

If you receive a counter-notification, you have 10-14 business days to:

  • File a lawsuit against the user in federal court
  • Provide us with proof of such lawsuit

If you don’t take legal action, we may restore the content.

Q10: My content was restored after I filed a notice. Why?

Possible reasons:

  • The user filed a valid counter-notification and you didn’t sue
  • Upon review, we determined the notice was invalid
  • The content qualifies as fair use
  • We made an error (rare)

If you believe the restoration was in error, contact dmca@hookinspo.com.

Q11: Can I withdraw a DMCA notice?

Yes. Email dmca@hookinspo.com with:

  • Original reference number
  • Statement that you are withdrawing the notice
  • Your signature

We will restore the content if it was removed based solely on your notice.

Q12: How do I know if I’m a repeat infringer?

We will notify you of each strike. You can also contact support@hookinspo.com to inquire about your account status.

8. EXAMPLES AND TEMPLATES

8.1 Sample DMCA Notice

To: dmca@hookinspo.com
From: [Your Email]
Date: [Date]
Subject: DMCA Takedown Notice - [Brief Description]

I am writing to notify you of copyright infringement on your platform.

1. IDENTIFICATION OF COPYRIGHTED WORK:
   - Title: "Marketing Hook Templates Collection"
   - Copyright Owner: Jane Smith
   - Copyright Registration: TXu 2-123-456 (if applicable)
   - Original Publication: https://mywebsite.com/hooks

2. IDENTIFICATION OF INFRINGING MATERIAL:
   - URL: https://hookinspo.com/projects/12345/hooks/67890
   - Specific Content: The hook text "Are you making these 5 marketing 
     mistakes?" which is copied verbatim from my copyrighted work.
   - Screenshot: [Attached]

3. CONTACT INFORMATION:
   - Name: Jane Smith
   - Address: 123 Main St, Anytown, CA 90210
   - Phone: (555) 123-4567
   - Email: jane@example.com

4. GOOD FAITH STATEMENT:
   I have a good faith belief that the use of the copyrighted material 
   described above is not authorized by the copyright owner, its agent, 
   or the law.

5. ACCURACY STATEMENT:
   I swear, under penalty of perjury, that the information in this 
   notification is accurate and that I am the copyright owner or 
   authorized to act on behalf of the copyright owner of an exclusive 
   right that is allegedly infringed.

6. SIGNATURE:
   /s/ Jane Smith
   Date: November 1, 2025

8.2 Sample Counter-Notification

To: dmca@hookinspo.com
From: [Your Email]
Date: [Date]
Subject: DMCA Counter-Notification - Reference #DMCA-2025-001

I am responding to the DMCA takedown notice regarding my content.

1. IDENTIFICATION OF REMOVED MATERIAL:
   - Reference Number: DMCA-2025-001
   - Description: Hook text in my campaign "Summer Marketing Campaign"
   - Original Location: Project ID 12345, Hook ID 67890

2. CONTACT INFORMATION:
   - Name: John Doe
   - Address: 456 Oak Ave, Sometown, NY 10001
   - Phone: (555) 987-6543
   - Email: john@example.com

3. GOOD FAITH STATEMENT:
   I swear, under penalty of perjury, that I have a good faith belief 
   that the material was removed or disabled as a result of mistake or 
   misidentification of the material to be removed or disabled.

4. CONSENT TO JURISDICTION:
   I consent to the jurisdiction of the Federal District Court for the 
   Southern District of New York, and I will accept service of process 
   from Jane Smith or an agent of such person.

5. EXPLANATION:
   The hook text in question was created by me independently based on 
   common marketing principles. I have attached evidence showing my 
   original drafts created on [date], which predate the complainant's 
   claimed work.

6. SIGNATURE:
   /s/ John Doe
   Date: November 1, 2025

Attachments:
- Original draft documents (dated)
- Evidence of independent creation

9. RELATED POLICIES AND RESOURCES

Internal Policies

External Resources

  • U.S. Copyright Office: https://www.copyright.gov/
  • DMCA Text: https://www.copyright.gov/legislation/dmca.pdf
  • Copyright Basics: https://www.copyright.gov/circs/circ01.pdf
  • Fair Use Guidelines: https://www.copyright.gov/fair-use/
  • DMCA Agent Directory: https://www.copyright.gov/dmca-directory/

Legal Assistance

If you need legal assistance with copyright matters:

  • Volunteer Lawyers for the Arts: https://vlany.org/
  • Electronic Frontier Foundation: https://www.eff.org/
  • State Bar Referral Services: [Varies by state]

10. ACKNOWLEDGMENT

By using the Hook Inspo service, you acknowledge that you have read and understood this DMCA Copyright Policy and agree to comply with its terms.

Important: This policy does not create any private right of action or third-party beneficiary rights. It is solely for the benefit of Hook Inspo and to comply with the DMCA safe harbor provisions.

Last Updated: November 1, 2025
Effective Date: November 1, 2025
Policy Version: 1.0

© 2025 Hook Inspo. All rights reserved.

Contact Information:

DMCA Notices: dmca@hookinspo.com
General Legal: legal@hookinspo.com
Customer Support: support@hookinspo.com

Mail:
Hook Inspo
[Company Address]

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